A Customer Data Platform, or CDP, brings user-journey level fidelity to your marketing database. This provides a much better understanding of your customer’s interactions and paves a way for capturing their intent. In return, you can reach out and engage and convert prospects much more effectively.
If this is so valuable, why isn’t everybody using a CDP? Well, it comes down to volume and cost. CDPs such as Treasure Data have been out of reach for many smaller and medium-sized businesses due to their focus on managing enterprise-level data in a secure, fast, and precise way. This makes sense for established businesses with medium to high data volume and a rich channel interaction set. Breaking down the data silos across multiple channels like Google Display, Google Search, Facebook, and Instagram is paramount. A customer data platform can help with that.
There are basically three ways to use a CDP:
We believe that Customer Data Platforms are key and improve your marketing; they strengthen relationships with your prospects and customers and help you comply with privacy laws such as GDPR and CCPA.
At Bend.ai, we have helped medium-sized companies building their CDP or finding the right off-the-shelf system. Contact us if you are about to start your CDP journey. We are here to help you find the right fit for your company.