How to measure the success of DevRel Teams
Measuring the success of DevRel (Developer Relations) teams is essential to understanding their impact and effectiveness. One way to do this is by tracking key metrics such as developer engagement, community growth, content engagement, event attendance, feedback and sentiment, and product adoption. To gauge developer engagement, an engagement index can be used. This index takes […]
Product-led Growth vs. Community-led Growth
Product-led growth is a business model in which a company’s product drives adoption and growth, rather than traditional marketing or sales efforts. This can be achieved through offering a free or freemium version of the product that allows users to experience its value and then upgrade to a paid version for additional features or access. […]
What is Product-Led Growth
Product-led growth is a business strategy that focuses on using a company’s product as the primary driver of customer acquisition and revenue growth. This approach relies on the product being so valuable and easy to use that it drives adoption and customer loyalty on its own, without the need for a sales team or traditional […]
DevRel vs Marketing
There is some overlap between Developer Relations (DevRel) and Marketing, as both functions work to promote the company’s products or services and build relationships with external stakeholders. However, the specific activities and goals of DevRel and Marketing are different. Marketing is focused on promoting and selling a company’s products or services to potential customers. This […]
Avoid these DevRel Writing Traps
Come again. Failing to provide step-by-step instructions or detailed information, such as “To install the software, just download it from the website and run the installer.” Jargon. Using technical jargon without providing clear and simple explanations, such as “The API utilizes a RESTful architecture to enable end-to-end data transfer. Flat. Neglecting to include examples or […]
5 Practical Tips for Writing High-Quality Content for Open Source Software
As a developer advocate, you know the importance of creating high-quality content for open source software. Not only does it help to promote the software and attract users, but it can also improve the user experience and make the software more accessible to a wider audience. Stay simple One of the most important things to […]
The Developer Journey
Discovery: A developer is looking for a new tool or technology to solve a problem they are facing in their project. They might start by searching online, reading blog posts, or asking for recommendations from colleagues. In this stage, developer relations can help by providing clear and accurate documentation, blog posts and other resources that […]
What is quality content and how do you write it
Quality content refers to written, visual, or audio materials that are informative, accurate, and useful to the intended audience. It helps readers, viewers, or listeners learn, solve problems, or make decisions. It is well-researched, well-written, and well-presented, and it is free of errors, biases, or misleading information. PURPOSE It is important to have a clear […]
How to set up your DevRel analytics
DevRel, or Developer Relations, is a field that focuses on building and maintaining relationships between a company and its developer community. This includes activities such as providing technical support, hosting events and meetups, and creating resources such as documentation and sample code. DevRel professionals play a key role in helping companies understand the needs and […]
