R in Production

There are many ways to put your R model into Production. Putting R in production is not only possible but also simple and straight-forward. I have put various R models into production, levering H2O, Plumber, Docker, CloudRun, MLFlow, Spark Pipelines, and AWS Lambdas. Of course, there are different ways of achieving your outcome, namely having a hosted and scalable API […]

How to choose the right CDP

A Customer Data Platform, or CDP, brings user-journey level fidelity to your marketing database. This provides a much better understanding of your customer’s interactions and paves a way for capturing their intent. In return, you can reach out and engage and convert prospects much more effectively. If this is so valuable, why isn’t everybody using a CDP? Well, it comes […]