Established players have an unfair advantage over startups and SMBs. Organically, newer businesses need to build credibility which takes time (sometimes even years). The only other option is advertising. Which can be very expensive.
Bend.ai follows a proven three-step process, which works well for startups with their critical awareness needs. The secret formula is matching the right content with the right audience. Sounds simple? It is not. Bend.ai team members have been high-tech journalists for IDG and Ziff-Davis. We know content and audiences (and PR too).
We define a segment for targeting. This includes setting scope like “Customer Success” and potential competitors like “Lofty.xyz” for user/customer acquisition.
The next step involves defining and creating your audience and influencer list. Lists can be combined with existing customer lists. Our lists are ethically sourced and vetted.
After identifying your key influencers we selectively reach out via social and highly targeted ads like LinkedIn and operate your a/b-tested campaigns.